bid/module/App/view/app/rss/index.phtml

<p>
    <?php echo $this->_('The following RSS feeds are currently available:'); ?>
</p>

<dl class="dl-horizontal">

    <?php foreach ($feeds as $key => $value) {
        $url = $this->url(array('action' => 'feed', 'type' => $key));
        ?>
        <dt><?php echo $value; ?></dt>
        <dd>
            <a href="<?php echo $url; ?>"><?php echo $url; ?></a>
        </dd>
    <?php } ?>
</dl>